Scentuals
Natural and Organic Skincare

Rebranding Project // Their mission is to deliver the best products nature can provide made with quality ingredients like Organic Argan, Coconut and Olive oils, Shea butters, spices and 100% pure essential oils. 

The current design of Scentual's visual identity and branding strays away from the current position of their market. Therefore, I chose to rebrand the logo and packaging to redirect the focus on their consumers and their mission. The brand overall embodies organic and natural products. Therefore I wanted to recreate those feelings in their new visual identity. I used a san serif font and flourishes to create a modern but elegant logo and paired with Freight Text Pro for the descriptor typeface. Scentuals has various products, but for the bottles, purposefully chose apothecary bottles, not only because of the aesthetics but because ember bottles protect the formula of product from heat and sunlight. Because Scentual products are considered handcrafted, the labels are designed similarly to those you see on canned jammed. The dividers on the packaging, the relation of the product image and the information are organized and unobtrusive to each other.

Overall, align with their mission and values that strengthen the brand's position. Scentuals' new visual identity creates a unique and elegant look and feel. At the same time, the packaging design focuses on the natural and handcrafted nature of its products.